Amazon, facing ‘unfavorable’ regulatory environment, struggles to expand in India

Amazon is lagging its chief rival Flipkart in India on several key metrics and struggling to make inroads in smaller Indian cities and towns, according to a scathing report by investment firm Sanford C. Bernstein.
The American e-commerce giant’s 2021 gross merchandise value in the country, where it has deployed over $6.5 billion, stood between $18 billion to $20 billion, lagging Flipkart’s $23 billion, the analysts said in a report to clients Tuesday that was obtained by TechCrunch.
India is a key overseas market for Amazon, where it competes with Mukesh Ambani’s Reliance Retail, which l

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