How to incorporate web3 gaming into your Web 2.0 strategy

Tom Fleetham
Contributor




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Tom Fleetham is the head of sports and gaming at Zilliqa, where he is helping scale up partnerships in the next phase of its growth.


Despite growing interest from Web 2.0 companies, the explosion of web3 into the mainstream, combined with the high complexity of the technology, has caught many on the back foot. There has been much confusion around how to integrate the technology into Web 2.0 business models in a way that is authentic, adds value to the customer and does not cannibalize

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