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Mastering the B2C2B game: 6 lessons to learn before you launch




Jonathan Naymark
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Jonathan Naymark is the general manager of Codecademy for Business at Codecademy, an online learning platform that offers courses across web development, data science, cybersecurity and more.


Launching a B2B product within a B2C company presents distinct challenges as you attempt to strike a balance between successfully establishing a new product and maintaining your original business. No one claims it’s easy, but it is doable once you understand what’s necessary for a succes

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