Why the ‘last click’ in e-commerce matters — and how to get it right

Maju Kuruvilla
Contributor




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Maju Kuruvilla is the CEO of Bolt. Prior to Bolt, Maju was the VP and GM for Amazon’s Global Logistics, managing its business unit spanning business, product, engineering and operations.


What is the biggest and most obvious problem facing e-commerce retailers?
Checkout. By that, I mean customers who find their way to a retailer’s digital home, decide to buy an item, add the item to cart and press checkout — only to quit the last part of the transaction.
This seems like a small issue

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