Streaming viewership surpassed cable TV for the first time, says Nielsen

Streaming viewership reached new highs last month, exceeding cable usage for the first time, according to Nielsen. The measurement firm today released its total TV and streaming report for July, stating that streaming represented a 34.8% share of total TV viewing in the U.S. — an increase of 22.6% compared to July 2021. Cable consumption was a little behind at 34.4%, an 8.9% drop from the year prior and a 2% decline compared to June.
Streaming had exceeded broadcast viewing before, and this continued to be the case, with broadcast down 3.7% on volume compared with June. Broadcast’s

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