Nigerian B2B e-commerce platform Omnibiz raises millions to gain and retain retail customers

Africa’s informal retailers supply most of the continent’s population with a broad range of consumer goods and generate over $1 trillion in sales annually. However, troubles with outward inefficiencies and inward challenges have led to the prominence of B2B e-commerce startups across the region, which provide various tech-enabled solutions to address access to products and capital.
One of the players TechCrunch has featured in this space within the past year is Omnibiz, a Lagos-based B2B e-commerce and retail platform that connects fast-moving consumer goods (FMCGs) manufacturers to retailers

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