FDA decision to allow over-the-counter hearing loss technology will be a catalyst for innovation

The hearing loss market has long been dominated by a handful of legacy players with little incentive to innovate due to outdated regulations and social stigma. But a new ruling from the U.S. Food and Drug Administration could revolutionize the market by driving competition, giving startups a greater chance at success in this sector.
On Monday, the FDA announced that hearing aids and other hearing technology can now be sold over the counter. This ends a system that mandated a prescription, which resulted in high costs due to low competition — not to mention being a time-consuming and hard-to-na

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