Facebook is losing its grip as a ‘Top 10’ app as BeReal and TikTok grow

Facebook this year has been struggling to maintain its position among the Top 10 apps on the U.S. App Store, according to an analysis of iPhone App Store data. As younger consumers shift to newer social networking experiences like TikTok and now BeReal, the tech giant’s big blue app has lost traction in the App Store’s Top Charts.
Last year, for instance, Facebook only fell out of the Top 10 free iPhone apps in the U.S. seven times. But in 2022, that figure has already soared to 97 — an indication that Facebook may be losing ground as new apps push their way into the App Stor

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