Amazon is internally testing a TikTok-like feed in its app

Amazon is the next company in line to try to generate engagement from a TikTok-like social feed. The e-commerce giant joins the a laundry list of companies that have had the same idea: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, YouTube, Spotify, Netflix… what’s next, a vertical video feed on the IRS app that tracks your tax refund?
According to Watchful, an AI product intelligence platform, Amazon is testing a vertical photo and video feed in its app among staff. Per photos that Watchful provided to the Wall Street Journal, the feed — known currently as R

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