Vividly wants to put some sparkle in your next CPG trade promotion campaign

Supply chain shortages and high gasoline prices have forced consumer packaged goods companies to manage trade more effectively over the past year to compete with other brands. Add in a worker shortage, and some brands are finding third parties they relied on are “dropping the ball when it comes to promotion execution,” Alexander Whatley, CEO of Vividly, told TechCrunch.
“We are seeing brands negotiate 20% off a promotion, but it might not run, yet they are still getting charged,” Whatley added.
Given that CPG companies spend over 20% of their revenue on trade promotion management, this is wher

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