Podcasting has emerged as a major billion-dollar industry, with ad revenue in the U.S. alone expected to hit $2 billion this year — a figure that’s set to double by 2024. Against that backdrop, major players in the field are bolstering their podcasting armory, with Spotify recently doling out around $85 million for two companies specializing in podcast measurement and analytics, while Acast recently snapped up Podchaser — an “IMDb for podcasts” that gives advertiser deeper data insights — in a $27 million deal.
But as the big platforms lock horns in the hunt
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