Meta invests in Take App, a Singaporean startup that helps merchants sell via WhatsApp

WhatsApp has long transcended its roots as a simple messaging app for friends, and is now a core communication tool for businesses seeking a direct channel to their customers’ pockets — both literally, and metaphorically. Countless companies have turned to the omnipresent messaging app as they build the very foundation of their business, something that hasn’t gone unnoticed by WhatsApp’s parent company.
Indeed, Meta Platforms Inc. — the corporate megabrand behind Facebook, Instagram, Messenger, and WhatsApp — recently invested in Take App, a fledgling Singap

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