TechCrunch+ roundup: Down-funnel growth metrics, RIF planning, is e-commerce aggregation over?

In the video game Katamari Damacy, players control an avatar who rolls a sticky ball that captures anything it touches. The goal is to create a sphere large enough to become a star or moon.
E-commerce aggregators work in much the same way by purchasing smaller brands, then optimizing their manufacturing and sales channels to boost market share.
This was effective in a pre-vaccine era when consumers stopped visiting stores, but is the brand-rollup model still viable today?
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