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Startups, if your CEO isn’t running your fundraising, you’re doing it wrong

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In my past as an investor and in my present as a pitch coach, I have come across a surprising number of companies where someone who’s not part of the founder team is out there trying to raise money for the company. Sure, salespeople are very good at sales (that is why they are salespeople), but no investor is going to take you seriously if anyone but the founders — and ideally the CEO — is running point on the fundraising process.
I’m using the job title “salesperson” here — but I’ve also seen social media outreach folks, marketing people, and even PR

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