Why an Atlanta-based Black influencer collective swapped their collab house for a studio

From Los Angeles to Silicon Valley, a trend emerged among social media influencers and startup founders alike: move into a mansion with ten or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. But across the country in Atlanta, a fast-growing tech hub, a cohort of Black creators reimagined that idea. What if an influencer collective could be truly collaborative, rather than fodder for a depressing Netflix reality show?
A well-known influencer collective, Collab Crew (formerly known as Collab Crib) has had a turbulent few m

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