The day before Lyft shut down its in-house rental service and laid off close to 60 employees, the team in charge of the program was consumed by what they thought was a much bigger problem.
Throughout June, the rentals team had attempted to get the service up and running in New York without success. The launch was delayed repeatedly and for a variety of reasons, including the need to get a new insurance provider in the state. But even after the new insurance policy began July 1, Lyft had still not opened up its rental business in New York, leaving the team with questions, according to sources w
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