Tiffany and Gucci’s dip into crypto is a balance of reputation and revenue

Are crypto integrations by household name brands and sports teams evidence of increasing use cases for digital assets and cryptocurrencies — or more of a marketing ploy?
This week, Tiffany & Co., Gucci and FC Barcelona all dove deeper into the crypto sphere with partnerships in the digital asset world. Tiffany launched NFTiffs — it’ll sell 250 NFTs for about 30 ether, around $50,000, to CryptoPunks holders, who will be able to redeem custom pendants in the style of their CryptoPunk NFT.
Meanwhile, Gucci began accepting ApeCoin, the token associated with Bored Ape Yacht Club NFT

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