Sensitive data ruling by Europe’s top court could force broad privacy reboot

A ruling put out yesterday by the European Union’s top court could have major implications for online platforms that use background tracking and profiling to target users with behavioral ads or to feed recommender engines that are designed to surface so-called ‘personalized’ content.
The impacts could be even broader — with privacy law experts suggesting the judgement could dial up legal risk for a variety of other forms of online processing, from dating apps to location tracking and more. Although they suggest fresh legal referrals are also likely as operators seek to

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