Previ wants to subtract personal expenses from your paycheck with a cash-back twist

Why disrupt the bank account when you can go straight to the true source of all consumer spending: an individual’s paycheck? Brandon Rodman, who founded customer communications platform Weave but left before the company went public last year, has started a new company that aims to get consumers to deduct everyday expenses directly from their paycheck.
Previ connects users who want cash-back deals and ease of payment with partners that want a cheaper way to acquire customers. To further sweeten the collaboration, Previ takes on the “risk” of consumers and pays its partners on behalf of them (an

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