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FTC slams Opendoor with $62M settlement over false advertising claims

Opendoor has agreed to pay $62 million to settle charges by the Federal Trade Commission that the company’s claims that it helps people make more money by selling their house to the company rather than listing it on the open market were deceptive.
For years, the real estate technology company has touted itself as using its pricing technology to provide “more accurate offers and lower costs,” said the FTC. Such “iBuyers” use this method to make quick offers on homes, with enthusiastic claims that sellers would make thousands of dollars more than they would on the open market.
But ac

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