The advertising slowdown is dinging Big Tech

After Snap’s poorly received Q1 digest and ahead of this week’s string of earnings reports from the largest U.S. tech companies, we wondered whether the advertising market is in trouble. Not that most folks associate Microsoft or Apple with advertising the way they may with Alphabet or Meta, but the majors — Amazon and Apple included — have ads businesses of material size, meaning that the ad market impacts each of them.
(That ads are considered to be a lackluster business model for smaller companies and startups — speaking loosely — but are a huge revenue s

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