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How to grow a SaaS company efficiently in a recession




Alex Zekoff
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Alex Zekoff is the CEO and co-founder of Thoughtful Automation, an automation-as-a-service platform.



With rising interest rates, there’s a new sheriff in town for all companies. It’s called efficiency.
Efficiency is now especially important for startups, which are always running fast toward a cliff.
When, as a typical startup, you have immediate death coming at you within 18 to 24 months, it’s really scary. When you reach the edge of that cliff, you either take off — or you don’

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