As regulation, platform dynamics and consumer choice continue to eat into the adtech stalwart known as cookies, it’s leaving a gap in the market for advertising solutions that can work well without relying on cookie functionality. Today, an adtech out of Spain that’s doing just this has raised a big round of funding to double down on the opportunity.
Seedtag, a contextual advertising startup that uses AI tools both to “read” content on a page to match that up with advertisers’ aims, as well as to subsequently track how those ads perform, has raised “overR
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