Gradient Ventures-backed Shypyard aims to ‘raise the sales’ for DTC merchants

Shypyard, a startup developing business planning products and services for brands and direct-to-consumer merchants, closed on $3 million in seed funding.
The round was led by Gradient Ventures with participation from Liquid 2 Ventures, Position Ventures and a group of angel investors that includes current and former executives and founders at Shopify, BigCommerce and SnapCommerce.
Dan Li founded the company in 2021 with Samping Chuang while working at LinkedIn. His younger sister wanted to start an e-commerce business to sell jewelry, but didn’t know how to do it. Li went to business school, a

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