Can Alto succeed at employee-driven ride-hail?

Ride-hail startup Alto thinks the current gig worker-based market is inherently broken. Drivers’ salaries are squeezed by the costs of owning and maintaining a vehicle; riders aren’t guaranteed a high-quality service; cities have had to deal with angry taxi drivers; and the app-based companies themselves that have undercharged users to expand into new markets are still not seeing the profits from a growth-at-all costs mindset.
Alto was founded in 2018 to solve those problems by taking more control over the whole ride-hail experience. The startup actually leases its own fleet of rid

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