In both down times and boom times, businesses across industries are faced with the challenge of building sales pipelines and closing revenue. “Account-based” intelligence — i.e., research into potential customers — can help during the prospecting process. But it requires a thorough, vetted source of information and contacts in departments like business development, sales and recruiting.
That’s why a growing number of businesses rely on Crunchbase, asserts CEO Jager McConnell. With roots in a homegrown project by TechCrunch founder Michael Arrington designed to ind
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