Google introduces new in-app purchase policy for EEA users

Google said today it will allow developers of non-gaming apps on the Play Store to provide alternative billing systems for in-app transactions and purchases for users based in the European Economic Area (EEA). The company’s move comes after the European Parliament passed the Digital Markets Act (DMA) earlier this month to force tech giants like Google, Apple, Meta, and Amazon to follow fair and open market practices.
In a blog post, the company said this new act will force “Google Play and other industry players to adjust their current operating model for users in the European Econ

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