Sony is launching new loyalty program ‘PlayStation Stars’ to reward gamers

Today, Sony introduced a new loyalty program called PlayStation Stars that will give gamers loyalty points and rewards. The program is free to join and launches later this year, the company announced. PlayStation Stars members can redeem points for PSN wallet funds, the payment method for game purchases and select PlayStation Store items.
With the program, PlayStation also unveiled digital collectibles for loyal members to earn. To answer what everyone is thinking — No, it’s not an NFT.
Grace Chen, vice president, Network Advertising, Loyalty & Licensed Merchandise, writes in a PlayS

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