Pivoting your startup in a bear market: Become undeniably fundable

Kraig Swensrud
Contributor




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Kraig Swensrud is the founder and CEO of Qualified, a pipeline generation platform for Salesforce.


As a founder, it’s easy to say, “Of course, we’ll pivot!” But actually pulling a pivot off is no easy feat. How do you set yourself up for success in this new world? Which levers should you pull first? How do you ensure you can secure capital when needed or that your company is undeniably fundable?
Right now, becoming undeniably fundable should be every founder’s north star. It denotes

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