It’s hard not to feel for Peloton’s new leadership. The team has the harrowing task of attempting to right the ship following explosive growth and a subsequent messy crash back down to Earth. The reasons for the home exercise firm’s struggles are numerous, including some overly ambitious plans set at the height of the company’s pandemic powers.
Setting things straight is going to require a fundamental rethink of many of Peloton’s core competencies, including, but not limited to its exercise equipment. Today the company announced that it will no longer be manufacturing its own hardware, includi
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