M13’s Karl Alomar: 6 strategies for leading startups through a downturn

On October 21, 2011 at 10:20 a.m. I joined more than 8.5 million other Californians for the Great Shake Out, an annual earthquake preparedness drill. Four hours later, the Bay Area was jolted by a temblor that measured 3.9 on the Richter scale.
Even though we’d just been trained for exactly this scenario, many colleagues didn’t know how to react: a few panicked, others braced themselves in doorways, and a number of people simply ran for the exits.
When the unexpected happens, no one knows how they will respond. That holds true in a downturn, too. Many first-time founders think they know where

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