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Turn your startup’s pricing strategy into a powerful growth lever




Michael Perez
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Michael Perez is director of growth and data at M13.


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Pricing models can be powerful growth levers. A bad pricing model will impede growth, and can even doom an otherwise promising startup, whereas a good model will capture some of the value that a product creates as revenue, and keep growth flywheels humming along.
A startup’s growth may be at risk if

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