The first two years of the pandemic boosted e-commerce, but Simon Wu, a partner at Cathay Innovation, has identified three factors that are now creating strong headwinds for online retailers:
Increasing economic uncertainty.
iOS social media privacy updates.
“A potential drop in discretionary spending.”
Even if one could set aside a looming recession, the fact that consumers have decided to share less personal information is eating into sales and raising customer acquisition costs.
To tackle these challenges, Wu shares several strategies that can help e-commerce startups refine t
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