Flipping the sales script: How to break biases and diversify sales teams

Arwa Kaddoura
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Arwa Kaddoura has worked for nearly 20 years in cloud GTM strategies and scaling startups and large enterprises. As CRO of InfluxData, she oversees global sales activities, including sales enablement, customer success, and technical support and services.


Technology leaders don’t like to admit it, but sales has a perception problem that deters many fabulous candidates — especially women and minorities — from pursuing careers in tech sales. I’ve seen and experienced these biases firstha

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