Amazon bets on influencers to drive sales for Prime Day

To promote Prime Day 2022, Amazon announced today that its QVC-style livestream shopping market Amazon Live is hosting live chats with creators talking about Prime Day deals.
The event will also feature celebrity cameos, including comedian Kevin Hart, Australian model Miranda Kerr, actress Kyle Richards, as well as American TV personalities Kandi Burruss and “Selling Sunset” star Chrishell Stause. Viewers watching the Prime Day livestreams can purchase the featured products and brands through a scrolling carousel below the video.
Amazon is using influencers to help the e-commerce giant have a

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