Khaby Lame is quite literally on top of the world (if TikTok follower counts are the world). After attending his first VidCon and surpassing Charli D’Amelio as the most followed TikToker, the Italian-Senegalese comedian signed on as an ambassador for Binance, the world’s largest platform for buying and selling cryptocurrencies. Just last week, Binance snagged a partnership with soccer star Cristiano Ronaldo, who wants to “change the NFT game.”
These high-profile partnerships come at a troubling time for crypto. In May, the popular cryptocurrency TerraUSD collapsed, mean
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Binance taps TikTok’s mostly silent superstar Khaby Lame to explain how crypto works
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