Why a crypto exchange might want to buy Robinhood

Selling your company — or not selling your company — is a complicated decision. Price, timing, pride, and a host of other factors play into the decision. Hell, you might simply enjoy running the business, be it a startup, unicorn, or public-market behemoth.
Sometimes the decision is made for a company’s leadership team. Zendesk’s work to avoid selling itself only to later acquiesce at a lower price is one such example. Twitter, which is in the process of a messy sale to Elon Musk, is another.
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