Shop Circle wants to keep Shopify merchants from going ‘round and ‘round finding apps they need

The global pandemic ushered in new consumer behavior of shopping online, giving a boost to a U.S. retail e-commerce industry likely to reach $1 trillion by the end of this year. E-commerce marketplaces, like giants Amazon and Shopify, support millions of merchants, which is helping the industry reach that valuation.
Behind some of Shopify merchants’ tech stack is London-based Shop Circle, a technology company that acquires and grows e-commerce software. They often have to sift through over 7,500 different apps on Shopify’s platform to find the ones that work best for them — and shelling out as

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