Google now lets merchants add an ‘LGBTQ+ owned’ label to their profiles on Maps and Search

Google announced today that it’s adding a new label on Maps and Search that will allow people to identify their business as being LGBTQ+ owned. The new label is now available to merchants in the United States with a verified business profile on Google.
The new label joins the current options available to merchants, which include Black-owned, Latino-owned, veteran-owned and women-owned. The label also expands on the “LGBTQ+ friendly” and “transgender safespace” labels that are visible on business profiles on Search and Maps.
“We want to make it easier for oth

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