A second wave of consumer BNPL startups is taking the model to new markets

The buy now, pay later (BNPL) market, estimated to be worth $120 billion in 2021, has grown significantly over the last few years. But for most of its rise to virtual checkout prominence, BNPL largely targeted everyday consumer goods like clothes from Urban Outfitters or a Peloton. Now, the credit method is moving beyond its e-commerce roots.
In the past few months, large companies have joined the BNPL market, also hoping to quickly approve consumers for installment loans.
Established players like Mastercard and Visa have launched BNPL services through their respective credit cards; Mastercard

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