After EU child safety complaints, TikTok tweaks ad disclosures but profiling concerns remain

A long-running EU engagement with TikTok — initiated following a series of complaints over child safety and consumer protection complaints filed back in February 2021 — has ended, for now, with the video sharing platform offering a series of commitments to improve user reporting and disclosure requirements around ads/sponsored content; and also to boost transparency around its digital coins and virtual gifts.
“Thanks to our dialogue, consumers will be able to spot all kinds of advertisement that they are exposed to when using this platform,” said the EU’s commissi

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