Planning for the Impossible

A few weeks before stepping aside from his longstanding position as CEO, Impossible Foods founder and current CVO (that’s chief visionary officer, as it were) Pat Brown published a research paper co-authored with UC Berkeley professor of genetics and development Michael B. Eisen.
The document carried a decidedly unwieldy title: “Rapid global phaseout of animal agriculture has the potential to stabilize greenhouse gas levels for 30 years and offset 68 percent of CO2 emissions this century.”
“Most people, when it comes to scientific papers, only read the title,” Brown noted during a panel at TC

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