Roku and Walmart partner up to bring shoppable ads to streaming

Roku and Walmart announced a new partnership that aims to crack the code on making purchases via TV streaming and shopping with remotes. On Thursday, the two companies introduce their plan to allow viewers to purchase items with their remotes while streaming on Roku devices. The deal is expected to unite Roku’s streaming platform’s 61.3 million subscribers with a retailer that had total revenue of $141.6 billion in the first quarter of 2022.
The companies wrote in a statement that this is a first-of-its-kind partnership between retailers and streaming platforms. This doesn’t count

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