How disruptive could a Nike-owned resale platform be?

Last month, we learned Nike is accusing StockX of knowingly selling fake Jordans. Originating earlier this year, the now-amended lawsuit was initiated, with Nike suing the marketplace over their release of an NFT series of Nike shoes, alleging the “stock market of things” is using the company’s trademark without authorization or approval.
As the suit progresses, conspiracy theorists of the sneaker world have engaged in some far-fetched reasoning as to why the sneaker brand has finally entered litigation with the resale marketplace. One of them is that Nike is quietly building

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