Goat Brand Labs, a house of D2C brands in India, raises $50 million

Goat Brand Labs has raised $50 million in fresh funding as the Indian direct-to-consumer brand aggregator looks to acquire more premium brands and help them scale globally.
Winter Capital, Vivriti Capital, 9Unicorns, Venture Catalysts and Oxyzo financed the Bengaluru-headquartered startup’s Series A funding, which includes some capital that has been raised as debt. The new funding follows Goat raising $36 million funding from scores of investors including Tiger Global, Flipkart Ventures, Mayfield and Better Capital last year. Most of these investors participated in the new round.
Goat Brand La

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