The competition in ecommerce has become fiercer as the pandemic drives shoppers online. At the same time, customers have grown to expect better experiences. According to helpdesk software vendor HiverHQ, 32% of consumers want customer service to be both more responsive and empathetic. Being a service software vendor, HiverHQ isn’t exactly a neutral party, but it’s one data point among many that operations — particularly customer retention — are more difficult now compared to the start of the pandemic.
To address the challenge, Markus Linder and Martin Schliefnig co-foun
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