Firefox gets a privacy boost as Total Cookie Protection becomes the default for all users

While the ad tech industry tries to function in a less cookie-filled environment, browsers like Mozilla Firefox are jumping on the opportunity to grow its user base with features such as Total Cookie Protection (TCP). The feature was first introduced in February 2021 and was initially restricted to Firefox’s tracking protection feature – Enhanced Tracking Protection Strict Mode. It was then enabled by default in private browsing windows with the launch of Firefox 89 later that year. As of today, Total Cookie Protection will now be default for all users worldwide, not just in private windows or

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