Why some startups don’t want to be called that

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When does a startup stop being a startup? It’s a tougher question than it seems — tech companies have found that there’s power in words. Let’s explore! — Anna
Startup versus scaleup
“We’re not a startup, we’re a scaleup,” marketing executive Cristina Marcos told me of her employer, interactive content creation platform Genially. This was actually one

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