Why it’s so hard to market enterprise AI/ML products and what to do about it

Mike Tong
Contributor




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Mike Tong has over a decade of experience leading GTM strategy and operations for tech and data companies as part of McKinsey TMT, AtSpoke, Splunk and the VC firm B Capital.


In 2019, I led the sales team and growth strategy for a venture-backed AI company called atSpoke. The company, which Okta ultimately acquired, used AI to augment traditional IT services management and internal company communication.
At a very early stage, our conversion rate was high. As long as our sales team could t

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