VCs flock to TikTok to reach the next generation of founders and investors

In January, Redpoint Ventures gave Rashad Assir one task: Make TikToks about venture capital.
At the time, Assir ran his own TikTok account, creating satire about corporate life and tech trends, amassing more than 56,000 followers and 2.4 million likes in the process. Meanwhile, Redpoint Ventures had just launched a media operation to connect with the next generation of founders and VCs. The firm figured TikTok was the place to make those associations and Assir would be the one to do it for them.
Six months later, Redpoint’s account has collected more than 1 million views on its videos and gai

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